The Threat of Substitutes and Porter's Five Forces Internal Rivalry There are many players in the bakery industry in Kanata, Seaman and Pecan. The industry is characterized by many small bakeries, but there has been a recent trend towards consolidation and economies of scale. Businesses compete on price, quality, differentiation and relationships with key suppliers. Barriers to Entry Barriers to entry in this industry are low. Economies of scale are beneficial, but are not required for industry success.
As a result, small businesses can enter the industry with a relatively small amount of capital. The two main determinants of a ewe company's success is the leaders' ability to acquire sufficient distribution channels to cover operating costs and their ability to build up brand recognition and loyalty. Distribution channels typically involve retail outlets, such as supermarkets and grocery stores, and they can be more easily acquired if the bakery has an established brand or the marketing resources to create one.
Buyers Buyers of the bakery industry products, such as supermarkets, grocery stores, hotel chains and convenience stores, are able to appropriate much of the industry profit u to the large number of small bakeries that are all wing to find outlets for their products. As a result, buyers are able to command low prices and volume discounts. This will cause the profits are small because they want to keep putting the product together with competitors from the same industry.
Suppliers Suppliers do not have much negotiating power in the bakery business due to the well developed markets for their products and the commoditized nature of what they are selling. Bakeries can be affected by price swings of the raw inputs, but the changes re a result of global supply and demand determinants rather than suppliers' negotiating power. Most suppliers of bakery goods on the East Coast is more expensive compared to large cities such as Koala Lump, Amelia and IIOP.
This causes the price of the cake to be expensive because of higher raw material costs. Substitutes Many substitutes exist for bakery products. Breakfast cereals, rice and potatoes are Bakery Industry Analysis 5 Porters By Khaki-Jeeps at home. Bakeries rely upon price and convenience to keep individuals switching to a substitute or baking what they need at home. .