The Innocent company Brand image Is strong, co marred to competitor In salary market segments, due to the name strength which Implies In m y opinion, strong ethics, transparency and stakeholders respect. Coca cola, In perennial competition with Pepsi- co. Tries to gain market advantage, further eroded after the Pepsi "agreement to distribute Tamping Plus fruit- flavored beverage" (Beverage Industry, 2010).
The acquisition of Interests in a Company such as Innocent (The Guardian, 200 & Beverage Industry, 2010) could prove an interesting market entry for the soft drinks giant as we shall not forget Coca- Cola failed attempt to enter the European healthy drinks market. Since then the "company has tried to Improve its UK Image.